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The Safari That Forgot to Be Dangerous
Most game lodge websites look the same. Two drives a day, sundowners, a note about conservation. The experience they're selling is extraordinary. The way they're selling it isn't.
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Better than your website.
I found a hotel on the Wayback Machine that has had a website since 2000. In twenty-six years it has never been good. The property is exceptional. The website has never come close to saying so.
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